A good place to start your copy writing is by creating a list of everything you want to communicate on your web page. These list items will become the subjects of your web page's paragraphs. Now lets make another list of everything your website's visitors will want to know. Some of these will be duplicates of the previous list.

Now combine both lists, the items on your visitors list should take priority over items on your list and therefore should be at the top of the list.

For each item add sub items of the main points your paragraph will cover.

Taking the list flesh out each of the points into sentences. This is now the basis of your web page's copy.

From this process you will ensure that you have properly thought out what your visitor wants to know and it is in a stuctured form. Remember the most important points should always be at the top of the page.

Last update : 12-11-2007 16:21

Average user rating

   (0 vote)