Arclid.com Ltd
Radway Green,
Crewe, Cheshire, UK
CW2 5PR

Tel: 0844 800 9672
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website designers, Professional website services, Bespoke solutions,
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By Ben Norbury, on 02-04-2008 13:40

Views : 114    

Favoured : 20

Published in : Articles, Break Time



Last update: 02-04-2008 13:42

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It's better to be last, than first

By Ben Norbury, on 06-03-2008 15:34

Views : 166    

Favoured : 29

Published in : Articles, Website Marketing

Have you heard the phrase "it's always in the last place you look", well nothing is truer on the web. 

When you find a trustworthy website that has the product at the right price, you will buy. You will not continue to search. Having the website that is the last place prospects look is obviously the ideal position to be in.

Trust is the key, beyond the price and even beyond getting the exact product. Without trust the price and product just doesn't matter.

When someone is looking at your website lots of things are contributing to whether they trust you or not. Some of these things are:

  • Layout
  • Graphic design
  • Security policies
  • Credibility of claims made in your copy
  • Legibility of your copy
  • Freshness

Now you could have the #1 position on Google or Yahoo! and be first, but no one will buy or call unless you can persuade the visitor to trust you.

So be last and make them trust you.

 

Last update: 06-03-2008 15:41

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Happy New Year! A couple of tips to make your website better this year

By Ben Norbury, on 02-01-2008 11:16

Views : 251    

Favoured : 45

Published in : Articles, Website Marketing

Its a New Year, what better time to make some positive changes to your website. After all it is probably the biggest marketing tool your business has.

Some tips for getting the best out of your website in the New Year.

Define website objectives for 2008

Write down everything you would like your website to be doing by the end of 2008. For example "Reduce telephone support calls" or "Increase leads by 20% on last year".

Have a website idea jotter

You probably go through your working day having lots of ideas for content on your website. Perhap ideas for entries onto your FAQ page or information on a particular product or service you now offer. Jot down these ideas as you have them, then set time a side each month to decide which ideas should be sent on to your website designer to action.

Make seasonal changes

Keep your website current with the seasons, a small change to reflect a season can really pay off. It shows that you are up to date and current.

Last update: 02-01-2008 11:24

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Business Hours for Christmas & New Year

By Ben Norbury, on 20-12-2007 11:04

Views : 298    

Favoured : 40

Published in : The News, Latest News

Priority Maintenance Contracts Are Unaffected

 Date Hours 
 24/12/07Christmas Eve09:00 - 13:00
 25/12/07Christmas DayClosed
 26/12/07Boxing DayClosed
 27/12/07 

9:00-17:00

 28/12/07 

9:00-17:00

 01/01/08New Years DayClosed
 02/01/08 Normal Hours

We hope you have a Merry Christmas and a Happy New Year.

Last update: 20-12-2007 11:04

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Stop forum phpbb spam

By Ben Norbury, on 07-12-2007 14:52

Views : 4316    

Favoured : 44

Published in : Articles, Running a Website

If you run a forum you will know how bad forum spam is. Hundreds of spam users signing up and posting with very unsavoury content. This often leaves forums unmanageable unless you can spend all day on it.

I have just found the phpBB AntiSpam Project that gives a good list of usernames and ip addresses to ban from you forum, hopefully reducing your spam.

Theire website is http://www.sumbit.com/phpbb_spam.htm

Last update: 07-12-2007 14:52

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Web copy writing tip #2: Don't be generic

By Ben Norbury, on 03-12-2007 15:50

Views : 155    

Favoured : 44

Published in : Articles, Website Marketing

Alot of clients tell us they are going to just rewrite their competitors copy and send that to us.

Some don't even rewrite it, obviously we don't allow that - another topic.

If you want to engage your visitors and persuade them to contact you rather than a competitor you must be different. Otherwise based on copy you aren't giving youself any more than a 50:50 chance. 

So as you are writing your copy consider things that your competitors can't say about themselves. Write about what is unique to you and your business.

What value can you possibly add to a visitor's experience by simply repeating everything they have read elsewhere? Your visitors will respond.

Last update: 03-12-2007 15:50

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Let your website's visitors take something away

By Ben Norbury, on 27-11-2007 12:00

Views : 334    

Favoured : 51

Published in : Articles, Website Marketing

It is important to stay in the mix once a potential customer has left your website. When I am looking for a product or service online I often just collect information before I make my decision. The easiest companies to do this with are those who send a brochure direct to my e-mail's inbox. No saving, no hassle, it is there when I pick up my e-mail.

We have added to our website this feature and the response to this has been brilliant.

We keep it short and to the point with just the necessary information. Potential clients can still be thinking about us once they have long left our website.

Last update: 27-11-2007 12:00

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Website Design Inspiration

By Ben Norbury, on 15-11-2007 15:24

Views : 377    

Favoured : 46

Published in : Articles, Website Design

A few directories of inspirational website design. Add more when you find them.

Last update: 17-12-2007 14:30

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Email 550 error zen.spamhaus.org

By Ben Norbury, on 13-11-2007 10:54

Views : 484    

Favoured : 56

Published in : Articles, Running a Website

If you are receiving an error similar to "ERROR 550 Rejected at zen.spamhaus.org" when sending e-mail, this is an issue with your ISP (BT, Demon, Orange, etc.). Our mail servers check IP addresses that are attempting to send email against a database of known email spammers.

Don't worry this doesn't mean you are accused of spamming, your current IP address, used many times by other customers of you ISP, may have been in the past used for sending unsolicited email.

Two Solutions

  1. Disconnect your modem or broadband router and reconnect you will probably receive a different IP address that isn't listed.
  2. Visit http://www.spamhaus.org/lookup.lasso and enter you IP address and email address. You can see your IP address here http://www.whatsmyip.org/

Last update: 13-11-2007 10:54

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Web copy writing tip #1: Planning

By Ben Norbury, on 12-11-2007 16:19

Views : 371    

Favoured : 47

Published in : Articles, Website Marketing

A good place to start your copy writing is by creating a list of everything you want to communicate on your web page. These list items will become the subjects of your web page's paragraphs. Now lets make another list of everything your website's visitors will want to know. Some of these will be duplicates of the previous list.

Now combine both lists, the items on your visitors list should take priority over items on your list and therefore should be at the top of the list.

For each item add sub items of the main points your paragraph will cover.

Taking the list flesh out each of the points into sentences. This is now the basis of your web page's copy.

From this process you will ensure that you have properly thought out what your visitor wants to know and it is in a stuctured form. Remember the most important points should always be at the top of the page.

Last update: 12-11-2007 16:21

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