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It is important to stay in the mix once a potential customer has left your website. When I am looking for a product or service online I often just collect information before I make my decision. The easiest companies to do this with are those who send a brochure direct to my e-mail's inbox. No saving, no hassle, it is there when I pick up my e-mail. We have added to our website this feature and the response to this has been brilliant. 
We keep it short and to the point with just the necessary information. Potential clients can still be thinking about us once they have long left our website.
Last update : 27-11-2007 12:00
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