Have you heard the phrase "it's always in the last place you look", well nothing is truer on the web. 

When you find a trustworthy website that has the product at the right price, you will buy. You will not continue to search. Having the website that is the last place prospects look is obviously the ideal position to be in.

Trust is the key, beyond the price and even beyond getting the exact product. Without trust the price and product just doesn't matter.

When someone is looking at your website lots of things are contributing to whether they trust you or not. Some of these things are:

• Layout
• Graphic design
• Security policies
• Credibility of claims made in your copy
• Legibility of your copy
• Freshness

Now you could have the #1 position on Google or Yahoo! and be first, but no one will buy or call unless you can persuade the visitor to trust you.

So be last and make them trust you.

Last update : 06-03-2008 15:41

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